NW Connector

Advertising Campaign

A unified marketing campaign across four NW Oregon transit agencies promotes using public transit to get from Portland, Salem and other cities to the Oregon coast for car-free, care-free getaways.

Using imagery of people exploring and enjoying the Oregon coast, the campaign is aimed at people who already use public transit for everyday commuting, but may not think about using it for a cost-effective and easy vacation to the coast.

A website coordinated with the campaign provides sample itineraries, trip ideas and detailed trip-planning information.