Sedona Shuttle

Logo design and branding for public transit agency

Sedona, AZ

The preliminary branding for a new public transit system in the Sedona region was design to accomplish several objectives:

• Offer immediate and constant communication that transit service is available. This is particularly important for a transient target market such as tourists.

• Be consistent in character with the “Destination Sedona Arizona” branding used by the Chamber and Visitor Bureau to market Sedona nationally.

• Convey an image consistent with the character of the service area and attractive to the target population.

• Be simple, distinct and immediately recognizable.