Basin Transit

Through branding workshops facilitated by Selena Barlow of Transit Marketing, LLC, we worked with the former Morongo Basin Transit Authority (MBTA) to rename themselves Basin Transit, and developed a complete brand. The new logo features one of the lizards so common in the region, stylized into a wheel-like circle evoking motion. The most important applications of the brand are the vehicles and bus stop signs that are so visible throughout the area.