Red Rock Crossing

Logo design and branding

Washington County Housing and Redevelopment Authority

A new transit station is expected to spur investment in Red Rock Crossing, a major redevelopment area on the eastern bank of the Mississippi River in Newport, Minnesota. The highly visible site is located at the intersection of two major highways, I-494 and Highway 61, and along the banks of the Mississippi River.

The Red Rock Crossing logo and identity was developed to represent the development and attract developers to the site. The shape of the logomark abstractly represents the site located at the crossing of two major highways and the Mississippi River, highlighting those critical elements of the site.